Classroom design for promoting literacy

In our class we read the excerpt from "On Solid Ground" about the importance of your classroom environment for promoting literacy. I found the conversation very rich and thoughtful. In addition we discussed the chapter from our text "Literacy Beginnings" and ended up in a rather diverse discussion around commercialism in the classroom. Thinking about both of these discussions take a moment to comment on how these readings and discussions have changed and/or enlightened your thoughts about how to set up a classroom to encourage reading and writing activities. You may also comment on how you've implemented something different due to the readings or discussion.